Title: AVP – Marketing
Function: Marketing
Immediate Manager’s Position Title: Head- Marketing
Role Description:
Manage the entire brand ICICI Prudential Life Insurance and the various sub-brands under it namely, Retirement Solutions, Child Plans, Health Solutions, Tax Solutions etc. This person will be the custodian of the entire brand.
Responsibilities
1. Brand Communication –Co-ordination and planning with creative agency for campaign development and deployment of campaigns across media
2. Custodian for branding guidelines across depts.
3. Responsible for achieving the target brand metrics in terms of brand awareness & consideration.
4. Work with the media team to make sure media plans are implemented effectively. Further this person will also contribute towards the implementation of media innovations.
5. Work with the activation team in generating ideas for brand activation to be in line with the central brand idea.
6. Cost controls and budgeting
Special Requirements:
The person should have first hand experience in developing brand communication. This person should have the experience of generating powerful insights and use them to develop relevant brand propositions and then use these to develop impactful brand communication.
Relevant experience for brand communication across all media is a must.
Experience: Either:
1. Have been a Marketing manager with at least 8-9 years experience in consumer marketing of a reputed brand. Should have considerable experience in developing TV & Press communication.
2. Have been in Client Servicing in a reputed and large Advertising agency and have handled a portfolio of brands. Should have had at least 9-10 years experience in Client Servicing/ Account planning.
Other Skills:
Good communication and writing and language skills
Creative understanding – Art and copy
Brief and Report Writing
STAFF REQUISITION FORM
Date: July 19, 2007 Staff No.__
Details of Staff required:
Designation: Sr. Manager – Analytical Marketing and Telemarketing
Department: Marketing
Band: C2 Location: Mumbai
No. Of Staff required: 1 Required by (Date) ASAP
Nature of Employment (Please tick on the appropriate box:
Permanent Yes
If temporary, duration of Employment (Please specify in months): ______________
Job Description:
Leadership focus areas:
Strategic cross selling-to create an Analytics based Cross & Up sell framework
Drive structured Campaign testing to create data led customer frameworks
Monitor and drive operational change management to support Analytical marketing in close collaboration with Head- Marketing.
Drive significant scale up of Campaign velocity to enable Analytical marketing in making Business impact.
Strategically move towards Event Triggered Marketing capability-align technology and business focus towards this objective
Build a profitable Telemarketing Channel and ensure achievement of agreed target month on month
Work out right products with help of the product team for the Telemarketing channel
Manage outsourced telemarketing set up.
Responsibilities:
Own the Campaign P&L, responsible for campaign planning & financial ROI for analytical marketing and telemarketing. Final delivery consists of agreed incremental benefit delivered through Campaigns and telecalling
Responsible for delivering the planned Campaign calendar as per agreement with business
Provide strategic direction to evolve the Data warehouse in line with business objectives.
Interact closely with the Customer service team to provide business feedback and direction for the Analytical and telemarketing team.
Responsible for overall telemarketing channel cost management and target delivery
Set up a strong process laid framework
Motivate and retain of internal telemarketing and the outsourced teams
Adhere to quality and set up proper training schedule based on center needs
This is a strategic area for the company and will help the company to move from a mass marketing paradigm based on subjective intelligence to a Data led marketing paradigm based on customer intelligence generated through data analytics and using telecalling to fulfill business objectives.
Job specification: (Qualifications, No. Of Years of Experience, Competencies etc….)
Minimum 10-12 years total experience (post MBA). At least 5 years as a team leader
Experience in Financial services, Telecom, Business consulting, Market research, BPO/KPO or Direct marketing companies
Prior experience of managing a large team nationally and the telemarketing channel will be an added advantage
Strong business sense and ability to impact change management
Good numbers orientation-Analytical thinker
Strong project management skills
Proactive approach, enthusiastic, go-getter with positive attitude preferred.
Good interpersonal skills and ability to handle cross-functional team, ability to inspire and motivate team for best results
Good verbal and written communication skills
Exposure to financial sector will be an added advantage
rajesh@topgearconsultants.com
Rajesh
TopGear Consultants
www.topgearconsultants.com
