Position Title:
Sr Manager - Activation
Function :
Marketing
Position Reports to:
AVP - Marketing
Grade : 6 Location: Mumbai
Role Purpose: One or two sentences summarizing why the role exists, the unique contribution it makes to the organization.
Plan and execute activation properties, to amplify the ATL campaign on ground
Key Accountabilities: List the key accountabilities of the role i.e. the critical areas in which the position is expected to produce results on a continuing basis
Key Accountabilities
Performance Measures
1.
Execuation of below the line activity ideas in line with broader organizational objectives. Actively involved in Strategising.
Successful completeion with MIS
2.
Conversion of leads through BTL activities into tangible business output
Cost per contact
3
Actively work with Brand managers and drive Key Product initiatives for the year through Activities, Promos, displays etc in and around the product / category
Total Number of initiatives
4.
Develop strong BTL theme in sink with the ATL for each quarter, co opt with Brand team . ROI to be generated on spend made on BTL.
Concept buyin from the team, creativity and ROI
Person Profile:
Competencies : Knowledge
Education Background:MBA
Any other job related skills required e.g. software programs, Excel
4 - 8 Years in Promotion, BTL activities within any BTL company or any Brand/Corporate
Years of experience
4 - 8
Industry Exposure: e.g. Consumer Durables, IT
Services, BTL, events - FMCG, FMCD, FMCS
Type of Experience : E,g retail sales, market research etc.
BTL, Events, promotions, SCPs, Conceptualizing & Executing product/Brand promotion activity. Cost management and handling agencies.
a. Essential
Cost management, conceptualization, execution
b. Desirable
Client servicing, BD
Competencies : Skills – including personal attributes
Good Communication and Negotiation Skills.
Regars
Rajesh
022-25942660
rajesh@topgearconsultants.com
