Title: VP – Marketing
Function: Marketing
Immediate Manager’s Position Title: Head- Marketing
Role Description:
Manage the entire brand CLIENTand the various sub-brands under it namely, Retirement Solutions, Child Plans, Health Solutions, Tax Solutions etc. This person will be the custodian of the entire brand.
Responsibilities
1. Brand Communication –Co-ordination and planning with creative agency for campaign development and deployment of campaigns across media
2. Custodian for branding guidelines across depts.
3. Responsible for achieving the target brand metrics in terms of brand awareness & consideration.
4. Work with the media team to make sure media plans are implemented effectively. Further this person will also contribute towards the implementation of media innovations.
5. Work with the activation team in generating ideas for brand activation to be in line with the central brand idea.
6. Cost controls and budgeting
Special Requirements:
The person should have first hand experience in developing brand communication. This person should have the experience of generating powerful insights and use them to develop relevant brand propositions and then use these to develop impactful brand communication.
Relevant experience for brand communication across all media is a must.
Experience: Either:
1. Have been a Marketing manager with at least 8-9 years experience in consumer marketing of a reputed brand. Should have considerable experience in developing TV & Press communication.
2. Have been in Client Servicing in a reputed and large Advertising agency and have handled a portfolio of brands. Should have had at least 9-10 years experience in Client Servicing/ Account planning.
Other Skills:
Good communication and writing and language skills
Creative understanding – Art and copy
Brief and Report Writing
Thanks and Regards,
Rajesh Nair TopGear Consultants Pvt. Ltd.
T. +91 22 25955593 25955594 25942660 [Extn: 45]
rajesh@topgearconsultants.com
M. +91 9820965173 www.topgearconsultants.com
Always bear in mind that your own resolution to succeed is more important than any one thing.~ Abraham Lincoln
