Marketing Manager for a Global MNC
Location: Ballabhgarh, Mathura Road, Haryana(Approximately 30 kms
from New Delhi)
About Futurestep:
Futurestep is a high-performance global provider of innovative,
scalable recruitment and people solutions. Futurestep
(www.futurestep.com) is a wholly owned subsidiary of Korn/Ferry
International and has offices in 20 countries. Korn/Ferry
International is listed on the NYSE (ticker; KFY) and is the largest
executive search firm in the world with 82 offices in over 40
countries.
About our Client:
Globally:
Our client is a manufacturer of tyres and rubber products, engaging
in operations in most regions of the world. The Company, together with
its United States and international subsidiaries and joint ventures,
develops, manufactures, markets and distributes tyres for most
applications. It also manufactures and markets several lines of power
transmission belts, hoses and other rubber products for the
transportation industry and various industrial and chemical markets,
and rubber-related chemicals for various applications. The Company is
an operator of commercial truck service and tyre retreading centers.
Their operating segments are North American Tyre, European Union Tyre,
Eastern Europe, Middle East and Africa Tyre, Latin American Tyre, Asia
Pacific Tyre, and Engineered Products
Our client measures sales in excess of $18 billion.
About India Operations:
Our client's presence in India is over 80 years old. The Company has
two manufacturing facilities - one at Ballabgarh, Haryana and the
second at Aurangabad, Maharashtra.
· The Ballabgarh plant, situated at 32 Kms from India's capital
New Delhi, was inaugurated in the year 1961. The plant manufactures
farm, truck & passenger tyres.
· The Aurangabad facility manufactures passenger car tyres for
the local market. It is the sole tyre company to be the OE (original
equipment) supplier to all car manufacturers in the country.
They command a major market share in the Off the Road (OTR) segment
by being a major supplier to Coal India Limited, Escorts, L&T, TISCO
and major steel plants of the country.
In 2006 the company launched the branded retail "shop-in-shop"
concept – a part of the company's strategic initiative in organized
tyre retailing, aimed at strengthening its presence in the large tyre
replacement market in the country. The company has set up 50
shop-in-shop format branded stores by the end of 2006 and 250 more
will be added by end of 2008. These showrooms will also offer
value-added products and services, car-care products including car
perfumes, car wash, tyre shine etc.
We have been retained by the client for the following position:
The position: Marketing Manager
Reporting to: PBU Head
Location: Ballabhgarh, Mathura Road, Haryana
Role: Responsible for human resource function including recruitment
and selection, personnel information, compensation and benefits,
training & development, involvement in policies and procedures
formulation. Take responsibility for office administrative duties.
Responsibilities:
Analyze Industry level issues & determine strategic marketing plan;
strategize on brand plans; develop and monitor brand health
(passenger/farm/commercial); identify opportunities for new launches &
co ordinate with regional partners; approve and supervise all
promotions WITH THE OBJECTIVE of ensuring profitable brand portfolio
Annual Business Planning: Provide inputs & ratify marketing plans;
influence sales planning; recommend modifications; jointly determine
sales figures; refine "volume contribution numbers" IN ORDER TO arrive
at a robust Annual Operating Plan
Marketing Planning: Analyze market & other industry issues; seek
inputs from sales on ground level situation, conduct profit impact
analysis; strategize on brand plans; initiate & approve operational
budgets; analyze & control variances; identify core issues; review
reports; make contingency plans IN ORDER TO ensure achievement of
targets.
Brand Building: Strategize on portfolio & brand health; approve
brand plans; approve retail brand projects; track & analyze
profitability; propose corrective strategies IN ORDER TO build strong
brand presence
Distribution Strategy: Input into high level distribution strategy
with adequate product price, product mix and placement combination IN
ORDER TO ensure wider market coverage and availability of products in
time.
Product Launch & Promotion: Identify opportunities for new product
launch; determine costs, product development & marketing and promotion
plans; liaise with partners for different brands; oversee legalities &
commercials in deals; seek approval IN ORDER TO ensure effective
launch of new brands
Operations: Direct & monitor implementation of approved marketing
plans; provide inputs to related functions; benchmark best practices &
provide perspective to team members; control variances IN ORDER T0
ensure smooth marketing operations
Management Reporting: Communicate regularly on marketing progress,
business parameters and other market intelligence data with Director
Sales, management and region (Shanghai) IN ORDER TO in order to align
local and regional practices and fulfil the information requirement of
management and region.
Team Development: Lead, direct, guide & support team members; review
& monitor performance; ensure transfer of knowledge & development of
professional talent; be a mentor IN ORDER TO build a competent and
performance oriented marketing team
Must Haves:
MBA from IIM
8 - 12 years of marketing and cross functional experience, general
management experience.
Good understanding of business commercials, broad understanding of
processes
Knowledge of marketing concepts
Knowledge of business concepts; profit; margin; variable cost; ROI
etc.
If the above opportunity is of interest to you and your profile
matches the specifics then you may send in your profile and current
compensation details, in strict confidence to Dinesh Tyagi at
dinesh.tyagi@futurestep.com or call on +91 9891497970 for a
discussion.
Warm Regards,
Dinesh Tyagi
Business Development Manager-India
Futurestep
A Korn/Ferry Company
Mobile: + 91 9891497970
www.futurestep.com
In India we have offices at Bangalore, Gurgaon & Mumbai
