Hi
Title: VP – Marketing
Function: Marketing
Immediate Manager’s Position Title: Head- Marketing
Role Description:
Manage the entire brand CLIENTand the various sub-brands under it namely, Retirement Solutions, Child Plans, Health Solutions, Tax Solutions etc. This person will be the custodian of the entire brand.
Responsibilities
1. Brand Communication –Co-ordination and planning with creative agency for campaign development and deployment of campaigns across media
2. Custodian for branding guidelines across depts.
3. Responsible for achieving the target brand metrics in terms of brand awareness & consideration.
4. Work with the media team to make sure media plans are implemented effectively. Further this person will also contribute towards the implementation of media innovations.
5. Work with the activation team in generating ideas for brand activation to be in line with the central brand idea.
6. Cost controls and budgeting
Special Requirements:
The person should have first hand experience in developing brand communication. This person should have the experience of generating powerful insights and use them to develop relevant brand propositions and then use these to develop impactful brand communication.
Relevant experience for brand communication across all media is a must.
Experience: Either:
1. Have been a Marketing manager with at least 8-9 years experience in consumer marketing of a reputed brand. Should have considerable experience in developing TV & Press communication.
2. Have been in Client Servicing in a reputed and large Advertising agency and have handled a portfolio of brands. Should have had at least 9-10 years experience in Client Servicing/ Account planning.
Other Skills:
Good communication and writing and language skills
Creative understanding – Art and copy
Brief and Report Writing
Position Title:
Sr Manager - Activation
Function :
Marketing
Position Reports to:
AVP - Marketing
Grade : 6 Location: Mumbai
Role Purpose: One or two sentences summarizing why the role exists, the unique contribution it makes to the organization.
Plan and execute activation properties, to amplify the ATL campaign on ground
Key Accountabilities: List the key accountabilities of the role i.e. the critical areas in which the position is expected to produce results on a continuing basis
Key Accountabilities
Performance Measures
1.
Execuation of below the line activity ideas in line with broader organizational objectives. Actively involved in Strategising.
Successful completeion with MIS
2.
Conversion of leads through BTL activities into tangible business output
Cost per contact
3
Actively work with Brand managers and drive Key Product initiatives for the year through Activities, Promos, displays etc in and around the product / category
Total Number of initiatives
4.
Develop strong BTL theme in sink with the ATL for each quarter, co opt with Brand team . ROI to be generated on spend made on BTL.
Concept buyin from the team, creativity and ROI
Note: Attach a copy of the latest organization chart on the next page.
Person Profile:
Competencies : Knowledge
Education Background
MBA
Any other job related skills required e.g. software programs, Excel
4 - 8 Years in Promotion, BTL activities within any BTL company or any Brand/Corporate
Years of experience
4 - 8
Industry Exposure: e.g. Consumer Durables, IT
Services, BTL, events - FMCG, FMCD, FMCS
Type of Experience : E,g retail sales, market research etc.
BTL, Events, promotions, SCPs, Conceptualizing & Executing product/Brand promotion activity. Cost management and handling agencies.
a. Essential
Cost management, conceptualization, execution
b. Desirable
Client servicing, BD
Competencies : Skills – including personal attributes
Good Communication and Negotiation Skills.
Mail your cv to rajesh@topgearconsultants.com
_____________________________________________________________________________
Thanks and Regards, Rajesh Nair TopGear Consultants Pvt. Ltd.
T. +91 22 25955593 25955594 25942660 [Extn: 45]M. +91 9820965173 www.topgearconsultants.com
Always bear in mind that your own resolution to succeed is more important than any one thing.~ Abraham Lincoln _______________________________________________________________________________
