Rajesh Nair
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1) AVP Lead Generation:
· Manage all the operational metrics (efficiency and productivity) at a CSE-level, Agency-level, City-level etc.
· Overall responsibility of meeting Leads targets, even while adhering to the quality parameters, all done while controlling costs.
· Design & implementation of a comprehensive R&R Program for the Telecallers.
· Work closely with the internal Quality & Training teams to design & calendarise the Training module.
· Co-ordinate the Training schedule across all Agencies, to ensure quality & timely training, at the desired frequency.
· Is responsible for the resource planning, as well as for drawing up expansion plans.
To ensure maximum capacity utilization, by monitoring attrition, recruitment etc…
· Manage Lead generation through total Online campaign management, which includes developing the online strategy, media buying, creative execution, campaign optimisation, CPL management etc…
· Develop new trends / innovations in online marketing, like Search Engine Marketing, Gaming etc…
· Monitor, analyze & gain insights into campaign performance for further optimization and improvement in cost efficiencies.
· Manage the current InstaInsure process for buying policies online.
Use media to promote InstaInsure and generate business.
· Manage the entire flow of data from ATLAS to the Dialler and back, after telecalling.
Closely manage the data replenishment cycle to ensure adequate data at all times.
· Monitor all the essential Dashboard metrics & other MIS & take the necessary interventions.
Work along with the Analytics team for insights into managing & improving the efficiency metrics
2) Sr. Mgr. Marketing Analytics:
Key Accountabilities: List the key accountabilities of the role i.e. the critical areas in which the position is expected to produce results on a continuing basis
Key Accountabilities
Performance Measures
Provide Insights at a Database-level
· Database Management : set rules, manage process, data updation, de-dupe, rules for rechurning of data, increasing efficiency metrics , enrichment of dataetc...
· Manage all database-related MIS and Dashboard metrics.
· Use of statistical tools to provide Insights to the Data Procurement Manager Eg. by types of databases, Data Quality metric, vendors, vintage, income, age, telescript, sample MIS etc….
· Coordinate with the BIU team to generate & run an Upsell calendar for the DM team.
Provide Insights at a Telecaller-level
· Manage all Telecaller-related efficiency metrics, generate MIS and Dashboard metrics.
· Use of statistical tools to provide Insights to the OB TM team
Eg. By Agency, Vintage, Team Leader, Quality Score, Training Score, Hiring Agency, Prior experience etc….
· Monitor impact of RnR Programs / send Contest Updates etc….
Provide Insights at a FSC-level
· Manage all FSC-related efficiency metrics, generate MIS and Dashboard metrics.
· Use of statistical tools to provide Insights to the FSC Sales Mgmt team Eg. By City, Vintage, Manager, Leads Funnel, Audit Score, Training Score etc….
· Monitor impact of RnR Programs / send Contest Updates etc….
Thanks and Regards,
Divya | Group Manager | TopGear Consultants
T. +91 22 25955593 I 25955594 | 25942660 [Extn: 35]
M. +91 9967588997
www.topgearconsulta nts.com
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