We are Tharka HR Solutions, a high end recruitment company from
Hyderabad. We saw your profile in www.Monsterindia.com & found
suitable for the position "Region Marketing Manager" for one of our
prestigious client Seagrams India, the largest Alcoholic beverage MNC
in India. Seagrams is part of Pernod Ricard, worlds 2nd largest liquor
company. The tentative salary range would be Rs.8 to 12 Lakhs per
annum. Please find below the job description & revert with your
updated profile if you are interested in this position & willing to
work at KOLKATA. A brief Job Description & the company is pasted
below. You can visit them at www.seagramindia.com
Salary is not a constrain for the right candidate. My Range from 15 to 20 Lakhs.
SEAGRAM MANUFACTURING LIMITED
Position Description
--------------------------------------------------------------------------------------------------------------POSITION
TITLE: Marketing Manager – East BAND: 3B/4A
--------------------------------------------------------------------------------------------------------------SUPERVISOR'S
TITLE: VP Operations – South & East
DEPARTMENT / DIVISION: East Region
--------------------------------------------------------------------------------------------------------------POSITION
SUMMARY: To implement the promotion and field marketing activities in
the region in line with the overall marketing initiatives and to
co-ordinate the development of regional and local creative work
consistent with brand image and values.
_________________________________________________________________
PRINCIPAL ACCOUNTABILITIES:
1. To develop a suitable marketing strategy and action plan for the
region – consistent with the share and volume objectives of the
business.
2. To liaise with the brand/ marketing team in order to ensure that
regional and local marketing and promotional activity is consistent
with national and international brand image and values.
3. To monitor the field marketing budget for it's effective
utilisation and undertake course-correction if required.
4. Develop and implement a suitable merchandising strategy for the
market - in consultation with the Marketing Managers for the entire
portfolio of products and brands.
5. To develop and manage vendors for signage, merchandising equipment etc.
6. To liaise with the regional sales teams to ensure effectiveness of
consumer promotions, develop appropriate benchmarks and implement a
framework for assessing the effectiveness.
7. To manage relationships with appropriate agencies and key accounts
for organizing events consistent with the company's/ brand's image in
the course of conducting various consumer/ trade promotions.
8. Assist in and co-ordinate local level market research activities in
co-ordination with the Manager – Marketing Services.
9. To maintain close liaison with other departments (esp. marketing)
in order to ensure good communication and implementation.
10. To participate and be involved in the key decision-making for the
regional management.
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HUMAN REQUIREMENTS:
5. MBA from a premier institute with 5 to 7 years of experience
preferably with an FMCG company, with at least 1-2 years in the
Marketing/Promotions function (product management/ advertising
agency).
6. Experience in event management preferable.
7. Knowledge and experience of consumer and trade promotions
8. Approx. 27 – 30 years old
9. Good inter-personal and leadership skills: should be able to lead a
team – very critical
10. Should have an eye for detail and a penchant for quality execution
– perfectionist – should seek to improve upon everything
11. Should be a team player
12. Pleasing personality
13. Self-starter with high energy and confidence
14. Should be flexible in approach
The brief description about the company is pasted below.
Introduction of company: www.seagramindia.com
Taking a cue from the liberalization of the economic environment,
Seagram set shop in India in the year 1994, after assessing the market
potential in the country. Production commenced in India in 1995 with
the scotches, and then moved on to the development and production of
Royal Stag.
In the year 2001, Groupe Pernod Ricard acquired a significant part of
Seagram worldwide, after the divestment of the Spirits and Wine
business by Vivendi Universal. The acquired part of the Seagram
business catapulted Groupe Pernod Ricard into the top three of the
global wine & spirits players. The acquisition also brought Seagram
India into its fold, making Groupe Pernod Ricard, headquartered in
Paris, the biggest MNC in the spirits business in India. Seagram India
has shown an aggressive growth rate since 95-96 and is today the most
profitable company in the spirits business in India. Seagram India is
presently known as Pernod Ricard India.
Pernod Ricard Worldwide the parent company
Founded in 1975 with the merger of two French majors, Pernod Ricard is
today the second largest player in the spirits and wine business in
the world. Already the top producer in the Euro Zone in the spirits
sector, Groupe Pernod Ricard consolidated its position in Europe and
Russia and moved into the second spot in Asia, Central, and South
America. In North America, the group substantially increased its sales
volumes, becoming the 6th largest operator in the market.
At the same time, the group refocused its resources on spirits and
wine, withdrawing from its diversified businesses of fruit
preparations, ciders, wholesale distribution, etc.
With 15 spirits in the portfolio that sell more than 1 million cases
each annually, as well as a considerable number of local and regional
brands with high development potential, the group now has a strong,
widely diversified range in terms of products and markets.
First place worldwide for anise-based spirits and bitters, second
place for cognac and gin and third place for Scotch whisky and vodka,
Groupe Pernod Ricard has major brands in all categories of spirits.
Whisky (39%) is now the group"s leading distilled spirit sector by
volume, ahead of anise-based spirits (18%), white spirits including
rums (26%), Bitters (5%), Cognacs and Brandies (5%) and other products
(7%).
France represents 17% of sales by volume, the rest of Europe 39%,
while the respective shares of the Americas and Asia are 25%
and 19%.
Major Brands in India
Chivas Regal
Royal Stag
Fuel
Imperial Blue
Blenders Pride
100 Pipers
Passport
Something Special
Jacob"s Creek
Seagram"s Extra Dry Gin
Nine Hills
Other Major Global Brands
Royal Salute
Royal Stag
Pernod, Ricard
Martell
Beefeater
Jameson
Malibu
Mumm's
Tia Maria
Kahlua
Havana Club
The Glenlivet
Ballentine's
Regards
Satish - 09849622230
Tharka HR Solutions
Tharka Infotech Pvt Ltd
www.tharka.com
satish@tharka.com
