Retail venture: Location : Bangalore
For our client which is a 3 billion dollar group with significant interests in Pharmaceuticals, Oil and Gas, and Retail. The group already has businesses of scale in Pharmaceuticals and Oil & Gas exploration. Going forward, it is going to invest significantly behind its Retail business. At present, this division consists of ventures - in Food retail and in General retail which operates hypermarkets and supermarkets, with aggressive growth plans in south India.
Position Overview:
The position would be called "Vice President - Marketing " for the Retail venture. The reporting would be the CEO. . The Key Responsibilities would include:
a.. To develop a clear brand strategy for the brand. This would begin by segmenting the market based on consumer buying behavior. To clearly define the segment it would be targeting, and develop a differentiated positioning for that segment.
a.. All the four Ps - Product, Price, Place and Promotion would need to be synchronized with the brand positioning. VP Marketing would play a pivotal role towards achieving this. This would require extensive cross-functional working. For example, in the area of Product and Price - Marketing would need to work with the Merchandising team to develop a mix and pricing strategy across categories. Here, Marketing would work with the Merchandising team to directionally agree on the product mix and pricing strategy for the various categories and sub-categories. The monthly Promotion plan would also be developed largely by the Marketing team in close consultation with the Merchandising team.
a.. Marketing would need to develop a very strong CRM process in the company. In the long-run, consumer understanding would primarily come out of the shopping behavior analysis of consumers, therefore a strong CRM process would be critical to the company's success.
Experience:
· 10-15 years of overall work experience in marketing
· Ability to think strategically
· Very strong leadership skills
· Very strong analytical skills
· Very strong communication skills
Pl forward your resumes at approach@vsnl. com at the earliest.
Best Regards
Gauri Sarin
President
Approach Talent Solutions Pvt ltd.
