Sr Brand Manager Rediff.com:
Will be responsible for conceptualizing and executing the overall marketing strategy for Rediff.com
This position reports into the Head of Marketing.
Scope of work:
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Developing a comprehensive consumer & market understanding for Rediff.com and taking ownership of this understanding.
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Constructing a strategic 1-year brand plan for rediff.com and its cascade into annual plans and technology development.
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Leadership and delivery of key projects/priorities for the products involving- breakthrough consumer insights, concept development and testing through launch mix and working closely with the product brand managers.
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Developing communication mix for various products across all media by closely working with the creative agency.
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Working on communication development process (1-2 ads/year) , linking with the overall brand vision.
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Relationship building and activity sharing, ensuring effective roll out of mix in market.
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Working closely with the creative agency, and product brand managers
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Setting standard for the team and being responsible for the delivery of the same.
Minimum Job Qualifications:
5 years of marketing experience with at least 2 yrs of Brand Management experience.
MBA with specialization in Marketing
Excellent organizational, presentation skills and ability to successfully interact across functions and at all levels of an organization.
Strong analytical skills
Demonstrated capability to lead a project from conceptualizing to execution and setting action stage .
If interested kindly revert by mailing your CV to pujas@rediff.co.in
