Brief of the position is as follows:
Organization : A leading dotcom Company
Position : Sr Brand Manager
Reporting to : Head - Marketing
Responsible for : Conceptualizing and executing the overall marketing strategy.
Scope of work:
* Developing a comprehensive consumer & market understanding and taking ownership of this understanding.
* Constructing a strategic 1-year brand plan and its cascade into annual plans and technology development.
* Leadership and delivery of key projects/priorities for the products involving- breakthrough consumer insights, concept development and testing through launch mix and working closely with the product brand managers.
* Developing communication mix for various products across all media by closely working with the creative agency.
* Working on communication development process (1-2 ads/year) , linking with the overall brand vision.
* Relationship building and activity sharing, ensuring effective roll out of mix in market.
* Working closely with the creative agency, and product brand managers
* Setting standard for the team and being responsible for the delivery of the same.
Minimum Job Qualifications :
* MBA with specialization in Marketing
* Excellent organizational, presentation skills and ability to successfully interact across functions and at all levels of an organization.
* Strong analytical skills
* Demonstrated capability to lead a project from conceptualizing to execution and setting action stage .
Location : Mumbai
Warm Regards,
Yamica K
Ma Foi Managemen t Consult ants Lt d.
Cont act No.- 022 67232000 * extn - 2121
