Brand Manager / Marketing Manager
Location : Cairo, Egypt
Desired Profile :
Management Graduate specialized in Marketing 2000 - 2002 Batch
4 - 5 Years of experience in managing premium personal care brands in a reputed FMCG.
A sound understanding of managing a portfolio of brands
Expertise in Hair Care or Skin Care segments would be an added benefit.
Key Deliverables :
Responsible for Brand building of Marico's personal care products.
Create Brand equity and loyalty among target consumers using innovative methods.
Thorough understanding about Egyptian consumers, their tastes etc.
Planning, Designing and Executing all marketing programs for the brand
Product promotion through Market communication, Media and Sales visibility.
Media Planning and Market Research
Design and implement effective and efficient merchandising practices.
Setting up good channel management and distribution networks.
Responsible for growth and profitability of the Brand.
Required Competencies :
Leads Communication, Media strategy and Planning his/ her business
Provides strategic, visionary leadership
Market Research
Creates strong brand equities
Has strong consumer Understanding
Manages and implements Projects with excellence
Is creative and innovative
Takes "personal" risk and makes a difference in the Brand, Business
Project Management
Has launched / re-launched brands in highly competitive markets.
Generic Competencies :
Business Focus
Planning
Execution Skills
Networking & Influence
Leadership Abilities
Systems & Process orientation
The position reports to : Country Head - Egypt Operations
Key interfaces : Marketing / Production / Commercial / Sales
Why would the job excite you ?
Opportunities to take the challenge of establishing a range of personal care products, leveraging the goodwill of the Marico equity.
A great deal of freedom and flexibility in choosing ideas / strategies / platforms to create and deploy robust and effective marketing plans
Compensation : Based on experience & competencies. Expat Salary.
Please send resumes to Rahul Deshmukh - Egypt - HR - rahuld@maricoindia.net
