Job Description & Person Profile
Position Title:
Manager – Outdoor
Function :
Marketing
Position Reports to:
Senior Manager – Marketing
Grade : 3 / 4 Location: Mumbai
Role Purpose: One or two sentences summarizing why the role exists, the unique contribution it makes to the organization. The profile of the candidate most likely will be Graduate with around 4-5 years of work experience in the Outdoor implementation agency or vendors who own media. Overall develop the Client as brand and make the company visible across the rural / urban landscape.
Key Accountabilities: List the key accountabilities of the role i.e. the critical areas in which the position is expected to produce results on a continuing basis
Key Accountabilities
Performance Measures
1.
Implement visibility campaigns / activities on ground
2.
Ideate and execute doctor signage and retailer signage programs pan India
3
Maintain MIS and accountability on budgets
Person Profile:
Competencies : Knowledge
Education Background
Graduate / MBA
Any other job related skills required e.g. software programs, Excel
Years of experience
3-5 years
Industry Exposure: e.g. Consumer Durables, IT
Rural marketing plan conceptualization and implementation
Type of Experience : E,g retail sales, market research etc.
Rural Marketing – MUST
a. Essential
b. Desirable
Competencies : Skills – including personal attributes
Job Description & Person Profile
Position Title:
Manager – Rural Marketing
Function :
Marketing
Position Reports to:
Senior Manager – Marketing
Grade : 3 / 4 Location: Mumbai
Role Purpose: One or two sentences summarizing why the role exists, the unique contribution it makes to the organization. 1. To anchor our rural communication development
2. To implement on-ground and activation plans of The Client 3. To develop state level marketing plans for each of the states we intend to develop Overall develop Client as a strong rural insurance company and brand and make the company known and visible across the ural landscape.
Key Accountabilities: List the key accountabilities of the role i.e. the critical areas in which the position is expected to produce results on a continuing basis
Key Accountabilities
Performance Measures
1.
Develop Rural communication
2.
Develop state level marketing calendars
3
Implement activities on ground
Person Profile:
Competencies : Knowledge
Education Background
Graduate / MBA
Any other job related skills required e.g. software programs, Excel
Years of experience
3-5 years
Industry Exposure: e.g. Consumer Durables, IT
Rural marketing plan conceptualization and implementation
Type of Experience : E,g retail sales, market research etc.
Outdoor Implementation experience – MUST
a. Essential
b. Desirable
Competencies : Skills – including personal attributes
Thanks and Regards, Divya Group Manager TopGear Consultants
T. +91 22 25955593 I 25955594 25942660 [Extn: 35]
M. +91 9967588997
