Hi
One of our clients is looking for a
Sr. Manager – Analytical Marketing and Telemarketing
Leadership focus areas:
Strategic cross selling-to create an Analytics based Cross & Up sell framework
Drive structured Campaign testing to create data led customer frameworks
Monitor and drive operational change management to support Analytical marketing in close collaboration with Head- Marketing.
Drive significant scale up of Campaign velocity to enable Analytical marketing in making Business impact.
Strategically move towards Event Triggered Marketing capability-align technology and business focus towards this objective
Build a profitable Telemarketing Channel and ensure achievement of agreed target month on month
Work out right products with help of the product team for the Telemarketing channel
Manage outsourced telemarketing set up.
Responsibilities:
Own the Campaign P&L, responsible for campaign planning & financial ROI for analytical marketing and telemarketing. Final delivery consists of agreed incremental benefit delivered through Campaigns and telecalling
Responsible for delivering the planned Campaign calendar as per agreement with business
Provide strategic direction to evolve the Data warehouse in line with business objectives.
Interact closely with the Customer service team to provide business feedback and direction for the Analytical and telemarketing team.
Responsible for overall telemarketing channel cost management and target delivery
Set up a strong process laid framework
Motivate and retain of internal telemarketing and the outsourced teams
Adhere to quality and set up proper training schedule based on center needs
This is a strategic area for the company and will help the company to move from a mass marketing paradigm based on subjective intelligence to a Data led marketing paradigm based on customer intelligence generated through data analytics and using telecalling to fulfill business objectives.
Pls mail your cv to rajesh@topgearconsultants.com
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Thanks and Regards, Rajesh Nair TopGear Consultants Pvt. Ltd.
T. +91 22 25955593 25955594 25942660 [Extn: 45]M. +91 9820965173 www.topgearconsultants.com
